GuruFocus Review
🛡️ Trusted Since 2004
📊 500+ Filter Screener
✅ Guru & Insider Tracking
✅ Excel, Sheets & API
📊 GuruFocus at a Glance — Platform Profile
🏢 What is GuruFocus?
GuruFocus is a stock-research & value-investing platform (founded 2004), not a broker. It provides data, screeners and valuation tools to over 1,000,000 users.
- Focus: fundamental & value investing
- Signature metrics: GF Score & GF Value
- Data: fundamentals from Morningstar; quotes from QuoteMedia
Note: GuruFocus is a research tool — it is not a broker or dealer and does not execute trades or give personal investment advice.
★ What Users Say on Trustpilot
4.3 / 5 · 187 reviews on Trustpilot.
- 👍 “Simplicity for the lay man”
- 👍 “Always has a tip I can research”
- 👍 “Margaret was a fantastic guide”
Honest take: Sentiment is positive, with praise for usability and support. Reviews reflect the research experience — remember the data informs your own decisions.
🔍 The All-in-One Screener
- 500+ filters across valuation, growth, profitability, dividends
- Build custom screens or use ready-made ones
- Backtesting to see historical screen performance
Why it matters: The screener + backtesting combo is one of GuruFocus’s strongest features for idea generation.
👑 Guru & Insider Tracking
- Track 13F portfolios of famous investors
- Real-time guru picks & insider trades
- Hypothetical returns & heat maps
Why it matters: Following what top investors hold is a core GuruFocus draw — useful for idea sourcing, not blind copying.
🧰 Data & Tools
- DCF Calculator, Interactive Charts, Comparison Table
- Excel Add-In, Google Sheets Add-on & Data API
- Mobile app (iOS & Android)
🌍 Market Valuation Data
- Buffett Indicator & Shiller P/E
- Global Market Valuation for 28+ markets
- 4,600+ economic indicators
Why it matters: Macro/valuation dashboards give context most stock screeners lack.
🔁 Top GuruFocus Alternatives
🥇 Morningstar
Morningstar — gold-standard fundamental data, fair-value estimates and analyst research. Best for in-depth company & fund analysis.
🥈 Stock Rover
Stock Rover — powerful screening, portfolio analytics and research reports. A close GuruFocus competitor for North American investors.
🥉 Simply Wall St
Simply Wall St — visual “snowflake” analysis that makes fundamentals beginner-friendly. Great for quick, visual research.
⭐ Seeking Alpha
Seeking Alpha — crowdsourced analysis, quant ratings and earnings coverage. Strong for opinions and news alongside data.
💼 GuruFocus Membership Plans
🧪 Free
- Limited screeners & data
- Market valuation dashboards
- Best for: trying the platform
👤 Premium
- Full US stock data, GF Score & GF Value
- All-in-One Screener + backtesting
- Guru & insider tracking
- Best for: serious US-focused investors
👤 Premium Plus
- Everything in Premium + global markets
- 30-year financials, more screens & exports
- Excel Add-In access
- Best for: global & power users
✅ Add-ons & API
- Excel Add-In & Google Sheets Add-on
- Data API for custom models
- 7-day free trial on paid plans
🧰 Standout Tools
📊 All-in-One Screener + Backtest
500+ filters with historical backtesting — build, save and test strategies before committing capital.
✅ GF Value & GF Score
Proprietary fair-value estimate (GF Value) and a 0–100 quality rank (GF Score) summarising financial strength, profitability, growth, valuation and momentum.
✅ Guru 13F Portfolios
Browse the holdings, buys and sells of famous investors, with portfolio breakdowns and hypothetical returns.
✅ DCF, Excel & API
A DCF calculator, comparison tables and Excel/Sheets/API integrations to pull GuruFocus data straight into your own models.
💵 Pricing & What’s Included
💳 Free Plan
$0
- Basic data & limited screeners
- Market valuation dashboards
- No credit card to start
👤 Premium
≈ $499 / year (approx)
- Full US data, GF Score & GF Value
- All-in-One Screener + backtesting
- Guru & insider tracking
Verify: pricing changes — confirm current rates and any monthly option on the GuruFocus pricing page.
👤 Premium Plus
≈ $999 / year (approx)
- Everything in Premium + global markets
- Longer history, more exports & screens
- Excel Add-In
Trial: a 7-day free trial is available on paid plans.
🌍 Coverage & Data Sources
🌍 Markets, History & Data Providers
- Coverage: US plus 28+ global markets
- History: up to 30 years of financials (Premium Plus)
- Fundamentals: provided by Morningstar
- Quotes: QuoteMedia; estimates from Refinitiv/Morningstar
Why it matters: Deep history and global coverage make GuruFocus suitable for long-term, international value research.
🎥 Video Guides & Reviews
🎥 See GuruFocus in Action
⚖️ Pros and Cons of GuruFocus
✓ Pros
- Trusted since 2004, 1M+ users
- GF Score & GF Value proprietary metrics
- 500+ filter screener with backtesting
- Deep guru 13F & insider tracking
- Excel, Sheets & API integrations
- Global coverage (28+ markets), 30-yr history
- 4.3/5 Trustpilot, 7-day free trial
✗ Cons
- Paid plans are pricey (~$499–$999/yr)
- Data-dense — a learning curve for beginners
- Not a broker — research only, no trading
- Global data needs the higher tier
- Not personalised investment advice
💳 GuruFocus Pricing & Plans
GuruFocus offers a free tier plus two main paid plans, with a 7-day free trial. Prices below are approximate — confirm current rates on the GuruFocus pricing page.
| Plan | Price (approx) | Best for |
|---|---|---|
| Free | $0 | Trying it out |
| Premium | ≈ $499/yr | US-focused investors |
| Premium Plus | ≈ $999/yr | Global / power users |
📈 GuruFocus vs Morningstar vs Stock Rover vs Simply Wall St
| Feature | GuruFocus | Morningstar | Stock Rover | Simply Wall St |
|---|---|---|---|---|
| Focus | Value/Guru | Research | Screening | Visual |
| Guru 13F | Yes | No | No | No |
| Backtesting | Yes | Limited | Yes | No |
| Trustpilot | 4.3 | varies | varies | varies |
Features and pricing change — verify on each provider’s site.
⭐ GuruFocus Review 2026: Is It Worth It?
GuruFocus review 2026 — short answer: if you’re a fundamental or value investor, GuruFocus is one of the most complete research platforms available — proprietary GF Score/GF Value metrics, a 500+ filter screener with backtesting, deep guru 13F tracking, and Excel/API access. The main trade-off is price and a data-heavy learning curve.
Who it’s best for
- Value & fundamental investors
- People who like screening, backtesting and guru tracking
- Spreadsheet/model builders (Excel & API)
Who might skip it
- Pure day traders / technical-only traders
- Beginners wanting a simple, visual tool (try Simply Wall St)
- Anyone needing brokerage/execution — GuruFocus is research only, so it has to sit alongside a broker such as moomoo
Final word: For serious long-term research, the depth justifies the cost — and the 7-day free trial lets you test it before paying.
Compare further: if you are weighing GuruFocus against other research and screening platforms, our reviews of Kavout, Tickeron and Trade Ideas cover the AI-scoring side of the same decision.
To track the portfolio you build from your research, see our Marketlog review.
📊 Why Choose GuruFocus for Stock Research?
★ Check Trustpilot for current rating
Value-investing research · 7-day free trial
Value-investing research platform
★ 4.3 / 5 · 187 reviews
GF Score · 500+ filters · guru 13F
7-DAY FREE TRIAL
Try GuruFocus →★ Trustpilot 4.3 / 5 · 187 reviews · trusted since 2004
GF Score & GF Value · 500+ filter screener · guru 13F tracking
Start a Free GuruFocus Trial →GuruFocus is a value-investing research platform used by more than a million investors since 2004. It pairs proprietary metrics — GF Score and GF Value — with a 500+ filter All-in-One Screener, backtesting, deep guru 13F and insider tracking, and integrations for Excel, Google Sheets and a data API.
What stands out
- Guru tracking. Follow famous investors’ 13F portfolios in detail.
- Screening + backtesting. Build and validate strategies historically.
- Valuation tools. GF Value, DCF calculator and market dashboards.
- Integrations. Excel, Sheets and API for your own models.
What to keep in mind
GuruFocus is a research tool, not a broker — it does not execute trades or provide personalised advice. Paid plans run roughly $499–$999 per year, and the interface is data-dense. The free tier and 7-day trial let you test the fit before committing.
Frequently Asked Questions
GuruFocus is a value-investing stock-research platform founded in 2004. It provides fundamental data, a 500+ filter screener, proprietary GF Score and GF Value metrics, and tracking of famous investors’ 13F portfolios. It is used by over 1 million investors.
No. GuruFocus is explicitly not a broker or dealer. It is a research and data platform — it does not execute trades or provide personalised investment advice.
For fundamental and value investors, GuruFocus offers deep value: screeners with backtesting, guru tracking, valuation tools and Excel/API access. Its Trustpilot rating is a positive 4.3/5. Day traders or beginners wanting a simple tool may prefer alternatives.
There is a free tier, and paid plans (Premium and Premium Plus) run roughly $499–$999 per year. A 7-day free trial is available. Confirm current pricing on the GuruFocus pricing page.
Yes. GuruFocus offers a 7-day free trial on its paid plans, plus a free tier with limited data and screeners.
GF Value is GuruFocus’s estimate of a stock’s intrinsic/fair value. GF Score is a 0–100 rank summarising financial strength, profitability, growth, valuation and momentum to gauge overall quality at a glance.
Yes. GuruFocus tracks the 13F filings of well-known investors, showing their holdings, recent buys and sells, sector exposure and hypothetical portfolio returns.
Yes. GuruFocus offers an Excel Add-In, a Google Sheets Add-on and a Data API so you can pull its data directly into your own spreadsheets and valuation models.
Yes. GuruFocus has mobile apps for iOS and Android so you can research stocks, screeners and guru picks on the go.
Strong alternatives include Morningstar (research depth), Stock Rover (screening/portfolio analytics), Simply Wall St (visual, beginner-friendly) and Seeking Alpha (crowdsourced analysis and ratings).